An interactive context generation tool for supporting design teams to envision user experiences

Name Berke Atasoy
Advisors Jean-Bernard Martens
Website conceptlab page

User Experience Design is the upcoming field of interest in design industry where designers intend to establish an effect upon the qualities of user experiences offered by products and services. The concept generation phase is the first and the most appropriate stage to embark on this intention since it is the phase where the ideas emerge in sync with the potential experience they may provide in the future. However, user experience is subjective, context-dependent and dynamic over time, and the existing concept generation tools are not qualified to bring the emotional, contextual and temporal aspects of an experience into discussion. Our research addresses this challenge by designing, developing and testing an interactive context generation tool/platform that will enable design teams to explore, iterate, generate and discuss user experiences during the concept development stage of the design process.